Spark Creative Works, based in West Barnstable, MA unveiled its new website design this week. To demonstrate the importance of supporting mobile users, the Spark team decided on using a customized, responsive WordPress theme that displays well on any device, from desktops to smartphones. With the smart mobile device market continuing to expand and diversify, it is becoming more and more important for companies to offer websites that offer mobile customers ease-of-use. Studies conducted by a number of companies show that more that half of all mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.
You can do a quick checklist to determine how mobile-friendly your site is. Go to your website on a smartphone and ask yourself the following questions:
1. Does it load in less than three seconds?
2. Does it draw your eye to your key selling point or message?
3. Is it easy to read?
4. Is it easy to navigate?
5. Is the user experience good?
If you answered mostly “no”, then it’s time to contact Spark to discuss how to optimize your mobile site so that you can begin to capture the traffic and sales you are currently missing-out on.
Spark Creative Works is a Cape Cod-based web and print design firm that helps companies to create and manage websites utilizing the collaborative WordPress content management platform.